Colgate Optic White Icy Fresh Cool Fresh Mint Toothpaste goes beyond surface-stain removal to deeply whiten for a brighter smile. Results start in one week. Brush twice daily for four weeks for best results. With regular use this anti-cavity fluoride toothpaste removes stains ordinary toothpastes don't. This Colgate toothpaste has a cool fresh mint flavor to help freshen your breath